Privacy Statement

Concrete Equipment Financial Services Corp. and its subsidiaries and affiliates (“CEF,” “we,” “us,” “our,” or the “Company”) are committed to respecting your privacy.

This Privacy Statement describes CEF’s privacy practices in relation to the websites, products, services, and programs owned and operated by Concrete Equipment Financial Services Corp. It also explains how you can control the collection, correction, and deletion of your information.

We will not use or share your information except as described in this Privacy Statement.

We encourage you to read this Privacy Statement so that you understand our commitment to your privacy and how you can participate in that commitment. When you visit our websites or provide personal information to us through other means, you consent to the use of your information as described in this Privacy Statement.

Concrete Equipment Financial Services Corp. may periodically review and update this Privacy Statement to reflect changes to our privacy practices. We will provide notice of material changes through the Company’s website. We encourage you to review this page periodically for the latest information about our privacy practices.

1. Websites Covered

This Privacy Statement applies to the information practices of websites that link to this Privacy Statement, including how the Company collects, uses, shares, and secures the personal information you provide.

Concrete Equipment Financial Services Corp.’s websites may contain links to other websites. The information practices and content of those websites are governed by their own privacy statements. CEF encourages you to review the privacy policies of other websites to understand their information practices.

Co-branded websites, where CEF presents content together with one or more business partners, may be governed by additional or different privacy statements. Please refer to the privacy statement provided on the applicable website for more information.

2. Personal Information We Collect

This Privacy Statement applies to personal information and other information collected by Concrete Equipment Financial Services Corp. or its service providers from or about:

  1. Visitors to or users of its websites

  2. Service providers and business partners

  3. Other third parties with whom CEF interacts

The personal information CEF may collect includes the following:

Website Navigational Information

CEF may collect certain information from your web browser when you visit our websites. This information may include:

  • Your Internet Protocol address

  • Browser type

  • Browser language

  • The date and time of your request

This information may indirectly identify you. Collecting this information helps us ensure that our websites and services operate correctly and supports our customer analytics efforts.

Email Communications

We may use pixel tags or web beacons in our marketing emails to track your interaction with those messages, including when you open an email or click a URL contained within it.

When recipients click one of these URLs, they may pass through a separate web server before arriving at the destination page on a CEF website. We use these tools to assess potential interest in particular topics and to measure and improve the effectiveness of our communications.

Cookies and Similar Technologies

We may collect information about your use of our websites through cookies and similar technologies, including Google Analytics.

A cookie is a unique numeric code transferred to your computer or mobile device so that we can track your interests or preferences and recognize you as a returning visitor.

CEF uses cookies to operate and improve our websites and to simplify your interactions with us. When you visit our websites, our servers may send a cookie to your computer or mobile device to help personalize your experience and better understand user behaviour.

Cookies recognize your web browser, but information collected through cookies may not directly identify you.

CEF may also use web beacons or similar technologies together with cookies to gather information about your visit. Web beacons may be embedded in our websites or electronic communications and may allow servers to collect information related to your visit. They may also be used to provide content and advertisements that are more relevant to you.

Some web browsers provide settings that allow you to control or reject cookies or alert you when a cookie is placed on your device. You are not required to accept cookies. However, if you block or reject them, some features of our services may not be available.

Social Media Applications

Our websites may include social media features, such as LinkedIn or X buttons, and other widgets.

These features may collect your IP address, identify which page you are visiting, and place a cookie on your device to allow the feature to function properly.

Social media features and widgets may be hosted by a third party or directly on our website. Your interactions with these features are governed by the privacy policy of the organization providing them.

Third-Party Sources

CEF may collect information about you from other sources to:

  • Correct or supplement our records

  • Improve the quality or personalization of our services

  • Prevent or detect fraud

We work with third parties, including business partners, service providers, subcontractors, analytics providers, and search information providers, and may receive information about you from them.

Public Forums, Blogs, and Customer Reference Programs

CEF websites may feature bulletin boards, blogs, forums, or similar public areas.

Any personal information you choose to submit through these areas may be read, collected, or used by others who visit them and may be used to send you unsolicited messages.

CEF is not responsible for personal information you choose to submit through public forums.

3. How We Use and Disclose Personal Information

CEF may use your personal information to provide products and services, fulfill your requests, and personalize our offerings.

We may also use personal information to support business functions such as sales, marketing, customer service, recruitment, and legal compliance.

For example, we may use your information to:

  • Fulfill requests

  • Send product and service updates

  • Respond to customer service requests

  • Send marketing communications

  • Improve our websites and marketing efforts

  • Conduct research and analysis

  • Comply with legal or regulatory requirements

  • Respond to questions and concerns

  • Process employment applications and background checks

In addition to using personal information to support our business functions, we may disclose it under the following circumstances.

Disclosure to Third Parties

CEF will not rent or sell your personal information.

We may disclose personal information to third-party vendors and service providers that work with CEF. We will only share the information necessary for these vendors and service providers to help us provide products or services to you.

Examples include:

  • Background-check agencies

  • Benefits providers

  • Financial institutions

  • Human resources service providers

  • Customer relationship management providers

  • Other corporate service providers

These third parties are provided access only to the personal information necessary to perform their services.

Disclosure for Business Purposes

In connection with a corporate divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, or other business transaction or proceeding, CEF may buy, sell, divest, transfer, or otherwise disclose personal information.

Disclosure for Legal and Safety Reasons

CEF may be required to disclose personal information to regulatory authorities, law enforcement agencies, or government agencies.

We may disclose information to:

  • Comply with valid legal processes, including subpoenas, court orders, and search warrants

  • Respond to lawful requests from public authorities, including national security or law enforcement requirements

  • Respond to an emergency that threatens an individual’s life, health, or security

  • Investigate, identify, prevent, or take legal action against potential harm, fraud, abuse, or illegal conduct

  • Protect our rights, property, users, or public safety

Links to Third-Party Services and Applications

Our websites or services may contain links to third-party websites, services, and applications.

CEF is not responsible for personal information collected by those third parties. The collection and use of information by those parties are governed by their own privacy policies.

Any interaction you have with third-party websites, services, or applications is beyond CEF’s control. We encourage you to review the privacy and security policies of external websites before providing personal information.

4. Customer Data

CEF customers may electronically submit data or information to us for hosting and processing purposes. This information is referred to as “Customer Data.”

In accordance with CEF policy, CEF will access Customer Data only:

  • To provide our products and services

  • To prevent or address service or technical issues

  • At a customer’s request in connection with customer support

  • When required by law

CEF will not otherwise review, share, distribute, or reference Customer Data except as authorized by the applicable customer.

CEF may transfer personal information to third-party companies that help us provide our products and services. Transfers to subsequent third parties are governed by this Privacy Statement and the applicable service agreements with our customers.

CEF acknowledges that you may have the right to access your personal information.

If personal information about you has been submitted to us by a CEF customer and you wish to request access, correction, amendment, deletion, or restrictions on its use or disclosure, you should contact that customer directly.

Because CEF personnel may have limited access to data submitted by customers, requests submitted directly to CEF should include the name of the CEF customer that submitted your information.

We will refer your request to that customer and support the customer as necessary in responding within a reasonable timeframe.

5. How CEF Protects Your Data

The security of your information is important to CEF.

CEF uses reasonable security practices, including technical, administrative, and physical safeguards, to protect personal information from misuse, unauthorized access, and unauthorized disclosure.

However, no security measures can prevent every loss, misuse, alteration, unauthorized access, or disclosure. CEF cannot guarantee the absolute security of your personal information.

6. Access, Choice, and Retention

CEF may retain your information for a period consistent with:

  • The original purpose for which it was collected

  • Legitimate business interests

  • Audit requirements

  • Legal and regulatory obligations

  • Dispute resolution

  • Enforcement of agreements

7. Conflicts With This Privacy Statement

This Privacy Statement may not apply where it conflicts with controlling terms and conditions, including an agreement between CEF and you or your organization, or where applicable laws or regulations require otherwise.

8. How to Contact Us

Questions, inquiries, complaints, and requests related to this Privacy Statement may be directed to us by mail at:

Concrete Equipment Financial Services Corp.
3501-1055 Dunsmuir Street
Vancouver, BC V7X 1K8
Canada